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Ten inspiring examples of Human-Centered Marketing
When I wrote Marketing Rebellion, I proposed that in the end, “the most human company wins.” I believe in our hearts we all seek communion with real humans, and to the extent we can do that with our...
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A rant: Marketing means rolling up your sleeves and doing something
America is taking punch after punch these days. And it’s time for a rant. On top of the obvious crises, most of the country was recently knocked down by the winter storm of the century. Even the...
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Dissecting 10 mind-blowing Gen Z trends
I came across a jam-packed and provocative report on GEN Z trends and wanted to bring some of these new ideas to you! In the new episode of The Marketing Companion, Brooke Sellas and I rock the...
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A Case and Playbook for Brand Generosity
By Keith Reynold Jennings, {grow} Contributing Columnist In this article, I want to introduce you to practical, scalable ways you, your team, and brand can be more generous with your customers,...
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The thunderous collision of civil activism and marketing
I’ve been in marketing for many years and I’ve seen such upheaval over the decades. But I can make a case that an all-time Top Five issue in our profession is the emerging collision of civil activism...
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The most positive social media story in 10 years
Like millions around the world, I can’t take my eyes off the news coming out of Ukraine. As I write this, the developments are heart-breaking and infuriating, but whatever hope is coming out of the...
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Highlights from the world’s best marketing event
What a joy it was to gather 30 marketing leaders from around the world to think big thoughts together in a lodge nestled in the woods. That’s my annual event called The Uprising. The world’s best...
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Unlocking the Power of Curated Content for Your Business
For more than a decade, I’ve been teaching about the power of curated content, and it occurred to me that I’ve never written about it on this blog. If you’re trying to find a powerful new way to stand...
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Marketing best practices for nonprofits
Remarkably, over 10 years of The Marketing Companion podcast and hundreds of episodes, I have never covered marketing best practices for nonprofits! My friend Keith Jennings is the perfect person to...
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